Tahoe Heartbeat is a fashion-forward brand known for its vibrant hat designs that celebrate personal passions, interests, and lifestyles. Its collections span themes such as fishing, golfing, dogs, beaches, wine, and U.S. states. Each hat features custom-printed artwork under the bill, adding a splash of color and a unique visual element that complements the brand’s signature heartbeat (EKG) logo, making every piece a bold, standalone statement.
The brand’s origin dates back nearly a decade, when South Lake Tahoe native Parker Alexander sketched the now-iconic heartbeat design alongside an outline of Lake Tahoe on a single hat. The concept quickly gained traction on social media, generating a long waitlist before the first run of 200 hand-drawn hats even went into production. That moment sparked the creation of a movement that would grow into a globally recognized brand rooted in authenticity, creativity, and community impact.
Today, Tahoe Heartbeat offers more than 26 unique logo collections, along with blank and fully customizable options. Whether it’s for a charitable cause, a favorite sport, or hometown pride, the Tahoe Heartbeat team brings every customer’s vision to life through trend-savvy design and meaningful storytelling.